Political Branding

Political branding is how I help candidates get elected.  Think about it – campaign management is such a cold, almost corporate term.  Yet, helping brand a candidate is similar to branding – then marketing – a product.  After all, candidates want to be known by their brand…

The 2018 cycle was a VERY busy year for FrankWorks. I worked for more than three dozen races, ranging from Murfreesboro City School Board to U.S. Congress.

I have been giving candidates the tools needed to win since the 8th grade.  And that was a long, long time ago…

Let’s be clear – I lose more races than I win.  Why do I mention such a losing record?  Because I believe in honesty.

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