Political branding is how I help candidates get elected. Think about it – campaign management is such a cold, almost corporate term. Yet, helping brand a candidate is similar to branding – then marketing – a product. After all, candidates want to be known by their brand…
I have been giving candidates the tools needed to win since the 8th grade. And that was a long, long time ago…
Let’s be clear – I lose more races than I win. Why do I mention such a losing record? Because I believe in honesty.
