Political Branding – FrankWorks.

Political branding is how I help candidates get elected. Think about it – campaign management is such a cold, almost corporate term. Yet, helping brand a candidate is similar to branding – then marketing – a product. After all, candidates want to be known by their brand…

The 2018 cycle was a VERY busy year for FrankWorks. I worked for more than three dozen races, ranging from Murfreesboro City School Board to U.S. Congress.

I have been giving candidates the tools needed to win since the 8^th grade. And that was a long, long time ago…

Let’s be clear – I lose more races than I win. Why do I mention such a losing record? Because I believe in honesty.